Netflix Advertising Ambitions Will Reportedly Drive Up Program Licensing Costs by 20%

With just over 180 days to make good on its pledge to launch a lower-priced ad-supported tier by the end of 2022, Netflix is ​​taking meetings and moving fast.

This week, wild rumors about possible M&A with Roku turned into speculation about a partnership, with The Information reporting (opens in new tab) that Netflix executives met with Roku operatives to discuss how they might assist them in integrating and selling advertising within Netflix shows. (Netflix execs reportedly had similar meetings with Comcast.)

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