As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising

As Google steps up its focus on privacy control;  brands will have to focus on KPI driven advertising

The recent announcement on the roll-out of tools ‘My Ad Center’ and ‘Results about you in Search’ by Google, will from here on provide more power to the users. What it means is that users will be able to select the ads as per their preference, thereby personalizing the ad experience on YouTube, Search, and … Read more

5G drives mobile data usage and revenue in India by 29% and 67% respectively: GlobalData

5G drives mobile data usage and revenue in India by 29% and 67% respectively: GlobalData

Despite concerns regarding radiation levels or worries about higher prices, 5G in India will drive mobile data usage in the country by 29% and data revenue by 67% between 2020 and 2026, forecasts data and analytics company GlobalData. Telecom players Airtel, Reliance Jio, and Vodafone Idea are reportedly keen to participate in the 5G spectrum … Read more